![]() ![]() I think most people can agree that who you become has everything to do with the path you took to get there. Elise Mitchell, “ Leading Through the Turn ” In Marcus Sheridan’s book, he describes why high-quality content and digital marketing is the missing link in your advertising strategy.ĥ. ![]() ![]() What makes for an effective advertising strategy? So many brands spend unnecessary amounts of money on traditional forms of advertising and generate far less return than if they were just doing what everyone in the marketing world is talking about: content marketing. In Jay Baer’s marketing book, he describes what you should and shouldn’t be doing, as well as how customer service translates beyond phone and email in the modern world.Ĥ. So many companies claim to be consumer-focused and to put their consumers first. ![]() But in Robert Glazer’s new book, he dives into the roots of the industry, describing what motivated it, where it’s headed, and why it should be one of the top marketing initiatives you use for your company. Even most marketers find its method hard to grasp. Robert Glazer, “ Performance Partnerships ”Īffiliate marketing isn’t a channel that most people easily understand or know a ton about. ![]()
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